Tourism For Tigers: An Update On TOFTigers’ Initiatives

First published in Sanctuary Asia, Vol. 44 No. 4, April 2024

A report by Ritu Makhija

Ecotourism attempts to bridge the gap between wildlife conservation, nature education, community involvement, and tourism. Nudging visitors away from the destructive mass tourism model towards more mindful ecotourism and sustainable tourism will require not just raising awareness, but also empowering visitors to choose the right experiences that benefit wildlife and local communities. Certification of service providers as sustainable and ethical initiatives can help tourists searching for unique yet low impact wildlife destinations and holidays in India.

Initiatives such as TOFTigers are working to fulfill this niche. TOFTigers is a non-profit NGO, promoting sustainable tourism in India and Nepal. Along with conducting an eco-rating for resorts and lodges in India and Nepal, the NGO also works on other initiatives involving ecotourism and sustainable wildlife tourism. An update on some of these initiatives is below:

TOFTigers is nudging visitors away from the destructive mass tourism model towards more mindful ecotourism and sustainable tourism. Photo: Kunal Ingale.

Guide Training Programmes

TOFTigers’ guide training programmes are aimed at enhancing the knowledge and skills of local guides in wildernesses. These not only improve the quality of guiding services but also instill a deeper understanding of conservation principles among guides, thereby fostering responsible tourism practices.

In collaboration with Utsav Camp, SAMPAT Foundation and HATS, TOFTigers, conducted a 12-day Guide Training Programme in September 2023. The 35 participants, many with little or no prior experience, gained invaluable insights into various aspects of the region’s wildlife and biodiversity including the impact of feral dogs, pugmark identification, bird and butterfly watching, the flora and fauna of Sariska, ethics and professionalism for a naturalist, and even snake identification and rescue techniques.

TOFTigers Knowledge And Instagram Series

Curated during the pandemic, these sessions invited industry experts to guide the travel fraternity through the unknown times ahead. These discussions gave an in-depth understanding of how sustainability can be embedded in the tourism ethos. To date, these educational sessions continue monthly, with the aim of raising awareness and inspiring action among travellers and industry professionals alike. Find a link to the sessions here.

Workshops With Domestic Travel Agencies And Lodges

TOFTigers collaborations with domestic travel agencies and lodge operators involve face-to-face workshops and training sessions on sustainable tourism practices with the purpose of engaging with key stakeholders in the tourism industry. The aim has been to empower travel agents and accommodation providers to be agents of change.

Travelife Representation In India

As a representative of Travelife, a leading European sustainability certification programme for travel agents, TOFTigers is determined to play a pivotal role in advocating for sustainable tourism standards in India. By facilitating the adoption of Travelife certification among businesses, we are committed to guide and handhold the agent’s community to integrate sustainability into their operations and products.

TOFTigers is nudging visitors away from the destructive mass tourism model towards more mindful ecotourism and sustainable tourism. Photo Courtesy: TOFTigers.

TOFTigers Wildlife Awards

The TOFTigers Wildlife Awards, established in 2010, highlight initiatives promoting sustainable tourism and wildlife conservation efforts. The primary objective is to acknowledge and celebrate the efforts of stakeholders, businesses, communities, and individuals and serve as a platform for fostering meaningful business-to-business networking opportunities within the travel trade community. By highlighting exemplary efforts, the awards inspire others to follow suit and contribute to biodiversity and habitat conservation.

The 6th TOFTigers Wildlife Tourism Awards were held in collaboration with the Sanctuary Nature Foundation on December 5, 2023, at Bikaner House, New Delhi. This year’s awards with the theme ‘Recognising and Rewarding the Good Work’, honoured outstanding contributions to sustainable and responsible tourism in the Indian subcontinent. The event brought together a diverse array of stakeholders from state tourism officials to businesses, service providers, photographers, community enterprises and wildlife enthusiasts.

Praveen Pardeshi, Member Administration at Capacity Building Commission, Government of India, was the keynote speaker. In his address  he emphasised the need to discourage fencing around lodge boundaries within tiger reserves to preserve wildlife corridors.

Dr. Anish Andheria, President and CEO of the Wildlife Conservation Trust, delivered a compelling address highlighting how “tiger conservation serves as a flagship for conservation tourism, which communicates the message that this landscape is not only for one species but shared by all creatures, big and small.” He further emphasised that several wildernesses have come to life on account of tiger conservation initiatives.

The awards covered 14 categories, recognising excellence in various facets of sustainable wildlife tourism. Categories include outstanding ecolodges, wildlife guides, wildlife promotion companies, community initiatives, and tourism initiatives, among others.

The winners and runners-up alike have set exemplary standards, showcasing that responsible tourism is not just a choice but a necessity for the sustenance of our planet's natural treasures. Through these awards, TOFTigers hopes to inspire the travel trade community and others to prioritise sustainability, conservation, and community engagement for a brighter, more responsible future.

Ritu Makhija, a passionate and responsible travel enthusiast, is Director-Sustainability, at TOFTigers.

Notable winners
Outstanding PUG-rated Lodges
Joint Winners: Waghoba Eco Lodge (Pugdundee Safaris) and Mela Kothi – Chambal Safari Lodge, Joint Runners-up: Barahi Jungle Lodge Chitwan, Nepal and Banjaar Tola – A Taj Safari , Kanha, Madhya Pradesh
Quality PUG-rating lodges
Winner: Bori Safari Lodge, Runner-up: Utsav Camp, Sariska
Quality FOOTPRINT
Winner: Heritage Resort, Hampi
Kailash Sankhala Award for Transformative Sustainable Tourism Potential
Winner: The Pilibhit Tiger Reserve
This is a new award instituted to recognise the potential in planning and promoting sustainable nature tourism formats to foster the conservation of tiger habitats, and local community support and integration.
Sanctuary Asia Award for The Best Sustainable Wildlife Tourism State
Winner: Madhya Pradesh
For its exemplary commitment to conservation and responsible tourism practices.
Individual Recognitions
Wildlife Guide of the Year
Winner: Benny Kurian, Runners-up: Deeksha Kagreti and Krishna Kumar
Wildlife Photography Award
Winner: Shivang Mehta
Wildlife Documentary Award
Winner: Saving the Bone-swallower by Mayuresh Kishor Hendre, on the Greater Adjutant, Runner-up: The Last Hop(e) by Pradeep Hegde, on frogs in the Western Ghats
International Wildlife Tour Operator 2023
Winner: Exodus Adventure Travels, Runner-up: Daktari Travel GmbH
Know more about the winners and runners-up here.
The 6th TOFTigers Wildlife Tourism Awards not only celebrated excellence in sustainable tourism but also emphasised the importance of responsible practices in preserving India's rich biodiversity. As the industry evolves, these awards continue to play a pivotal role in inspiring a collective commitment to conservation and responsible tourism practices, ensuring a harmonious coexistence between nature, wildlife, and the communities that thrive alongside them.

 

TOFTigers
TOFTigers started in 2004, guided by the vision of founders Julian Matthews (conservationist and sustainability expert) and Vishal Singh (Director, Royal Expeditions), to introduce sustainable practices in the Indian tourism industry. Over the years their mission expanded to improving the ecological and economic sustainability of the wildlands and wildlife across South Asia through a supply chain pressure campaign.
The organisation’s current focus is to work as a changemaker with governments, communities and the private sector to advocate, plan, support and fund the protection, conservation and rewilding of natural wildernesses and their wild inhabitants, especially tiger habitats, to realise positive and sustainable outcomes.
TOFTigers currently has a global membership of 200, including international tour operators, destination management companies (DMCs), and eco-rated lodges.
At the heart of TOFTigers' initiatives lies the PUG & FOOTPRINT eco-rating certification, which is recognised by UN-backed criteria of the Global Sustainable Tourism Council. The certification assures all travellers, their agents and those involved in operating, planning or managing nature-based tourism, that accommodations are committed to sustainable practices and providing eco-friendly nature-based tourism experiences, be they luxury lodges, family resorts, tented camps or simple homestays.
TOFTigers has initiated projects such as the Bike4Tigers Challenge, and established strategic partnerships with organisations such as Travelife, Green Destinations, Sanctuary Nature Foundation, and Adavi Alert Foundation.

 


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